KCR Summer 2025 Mag V2 - Flipbook - Page 86
Stray Kids and High Style:
How the K-pop Mega Group is Rede昀椀ning
Luxury Fashion
The worlds of K-pop and haute couture have collided—and the fusion
is setting a new standard in global style. Once seen primarily as a
South Korean pop phenomenon, K-pop is now a driving force in luxury
fashion, thanks in no small part to trailblazers like Stray Kids. Members
Felix, Hyunjin, Bang Chan, Lee Know, I.N, and Seungmin are not only
chart-topping idols but also brand ambassadors for some of the world’s
most prestigious fashion houses: Louis Vuitton, Versace, Fendi, Gucci,
Damiani, and Burberry.
Charting a New Course in Fashion
K-Pop: The New Powerhouse in Luxury Fashion
This is more than just endorsement—it’s cultural synergy. The brands
bene昀椀t from worldwide exposure and a direct line to younger high-networth consumers, while the idols themselves step into creative partnerships that shape the visual identity of storied maisons.
Stray Kids’ extraordinary reach puts them in a unique position to
in昀氀uence what’s next in high-end fashion. With audiences spanning
continents and generations, their connection to an a昀툀uent, style-conscious fanbase is a golden ticket for global luxury brands eager to
remain current. Each member’s distinctive image and personal 昀氀air
translate e昀昀ortlessly into campaigns, magazine covers, and front-row
runway invites.
Felix for Louis Vuitton
Felix’s collaboration with Louis Vuitton (www.louisvuitton.com) signals
a bold leap forward for both artist and maison. With his signature platinum hair and chameleonic style, Felix embodies the edgy sophistication
at the heart of Louis Vuitton’s latest collections. His appearances feature
striking silhouettes, sculptural lines, and a cool con昀椀dence that brings a
youthful spirit to the heritage brand’s storied monogram.
Stray Kids collectively exemplify how K-pop is charting a new, inclusive course in luxury fashion. Each member’s unique approach drives
engagement, with millions of fans emulating their favourite idols’ looks
and following brand collaborations. Their in昀氀uence regularly causes
items to sell out shortly after being seen, and that commercial power
hasn’t gone unnoticed in the boardrooms of global fashion.
Luxury, Rede昀椀ned by Stray Kids
The partnership between Stray Kids and luxury brands proves inspiration crosses borders—and generations. As style ambassadors, they are
remaking the rules, celebrating individuality, and fostering a bold new
future for global fashion.
When music and haute couture converge, the world watches. Stray
Kids—and their luxury partners—stand at the forefront of fashion’s most
exciting era yet.
Hyunjin’s Artistic Edge with Versace
Hyunjin’s ambassadorship with Versace (www.versace.com) highlights
his artistic sensibility and 昀氀air for dramatic impact. Donatella Versace’s
love for personality-driven fashion 昀椀ts Hyunjin’s dancer’s poise and experimental looks. Campaigns explore bold prints, rich textures, and that
unmistakable Versace opulence—all elevated by Hyunjin’s captivating
presence.
Bang Chan Channels Urban Luxury with Fendi
Bang Chan is the face of Fendi (www.fendi.com), perfectly capturing the
modern, innovative side of Roman luxury. His urban sense of style and
versatility shine in Fendi’s structured tailoring and statement accessories. Whether fronting a campaign or sitting front-row in Milan, Bang
Chan shows how Italian craftsmanship can merge with K-pop sophistication.
Lee Know’s Eclectic Cool with Gucci
Lee Know embodies Gucci’s (www.gucci.com) boundary-pushing,
vibrant ethos. A staple at fashion events, Lee Know brings energy
and youth to the house’s colourful suits, maximalist prints, and retro
accessories. His red carpet and editorial looks consistently land on
best-dressed lists, a昀케rming why Gucci’s eclectic renaissance is a perfect
match for his style.
I.N Shines with Damiani
As ambassador for Damiani (www.damiani.com), I.N epitomises re昀椀ned
sparkle and Italian luxury. The 昀椀ne jeweller’s classic, artisanal pieces are
e昀昀ortlessly elevated by I.N’s fresh, delicate aesthetic. Whether in campaign imagery or layered jewels at awards shows, Damiani’s craftsmanship 昀椀nds a radiant showcase.
Seungmin’s British Flair with Burberry
Seungmin represents Burberry (www.burberry.com), bridging the gap
between Britain’s sartorial heritage and contemporary youth culture.
His campaigns pair English tailoring with cutting-edge streetwear
in昀氀uences. Seungmin’s understated elegance and magnetic charm bring
a new chapter to Burberry’s signature check.
Han - cool, edgy vibe soon to be snapped up
Whilst there are no o昀케cially announced brand partnerships for the
group’s genius all-rounder Han, his cute but cool urban treet-style vibe
will no doubt attract a plethora of top luxury fashion brands soon.
KENSINGTON & CHELSEA REVIEW
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