KCR Summer 2026 Mag - Flipbook - Page 84
Azza Fahmy Launch New Soraya
Collection
Luxury Handcrafted Jewellery with a truly global heritage and world
view in it’s artistry. Azza Fahmy Jewellery presents its newest Soraya
Collection, a collection inspired by the enduring symbolism of the
crescent moon and stars, reimagined through the brand’s lens of
storytelling, craftsmanship, and cultural exploration. Azza Fahmy
Jewellery, is renowned for its luxury handcrafted jewellery with its
global heritage and artistry. Over the years, Azza Fahmy has cemented
its place within the UK’s fashion and luxury scene, with notable
milestones including a celebrated collaboration with Balmain, the
creation of the exquisite Turtle Mask for the Animal Ball, and impactful activations during London Fashion Week. From exclusive launch
events to bespoke creations for high-pro昀椀le occasions, Azza Fahmy
has become synonymous with timeless craftsmanship and rich cultural
storytelling, attracting an international clientele. Azza Fahmy’s name
has become synonymous with honoring a world view in cultural heritage
and timeless craftsmanship. Her journey in jewellery design re昀氀ects a
commitment to showcasing this identity, in stories, symbols, creating a
rich artistic legacy. From her early days as a designer with a dream, Azza
Fahmy has built a brand that continues to evolve without losing sight of
its roots.
This new collection explores celestial symbolism through a rich variety
of forms and inspirations. The Celestial Scarf Necklace for instance
transforms Azza Fahmy’s signature chain into a 昀氀uid, scarf-like
composition inscribed with the lyric “iles alü glaü lig” (“My days become
sweeter with you”), from the beloved Warda song. Designed to be worn
in multiple ways, it is 昀椀nished with cascading chains adorned with
crescent and star motifs that bring movement and lightness to the piece.
Taking approximately 82 hours to create, the necklace is a testament
to the exceptional level of craftsmanship behind the collection, where
every detail is thoughtfully executed by hand in keeping with the brand’s
dedication to artistry and heritage.
Another highlight of this new collection are The Cascading Crescent
& Star Earrings that reinterpret one of the brand’s most recognisable
chain forms through an Ottoman crescent and star motif at the ear,
from which a mesh-like composition falls with the softness of textile.
Emerging from the cascading chains, celestial motifs create a dynamic
interplay of light and movement. The design is also o昀昀ered in an all-gold
version adorned with diamonds, elevating the piece into a statement of
re昀椀ned glamour. Another example of the unique Azza Fahmy
artistry - Inspired by Victorian jewellery, is the Celestial Beaded Choker
that reimagines the classic pearl choker through the celestial language
of Soraya. Composed of three strands of pearls or coloured stones, the
design is centred by an Ottoman crescent and star motif set with
champagne diamonds, presented upside down as a contemporary
reinterpretation of a familiar symbol. Throughout Soraya, rings,
bangles, pendants, and earrings continue this collection between history
and reinvention. Pieces such as the Ottoman Crescent & Star Ring,
Three Star & Crescent Ring, Star & Crescent Bangle, and Ottoman Chain
Bracelet reinterpret historic symbols through contemporary silhouettes,
while maintaining the craftsmanship and storytelling that de昀椀ne the
design house’s values.
The Soraya campaign is brought to life in Alexandria, a city that serves
as more than a backdrop. Shaped by memory, nostalgia, faded grandeur,
and centuries of cultural exchange, Alexandria becomes a character
within the Soraya story. Its layered history and timeless beauty echo
the spirit of the collection, where heritage and modernity coexist, and
where symbols continue to evolve across generations. With Soraya, Azza
Fahmy Jewellery celebrates the enduring power of cultural symbols and
the beauty of reinterpretation. Rooted in history yet designed for today,
the collection invites wearers to carry a piece of the night sky,
transforming ancient motifs into contemporary treasures that honour
the past while embracing the future.
The Soraya collection is now available at Azza Fahmy Jewellery boutique
58-59 Burlington Arcade London W1J OQW and online on
https://azzafahmy.com
